Antone Johnson on "Working in Santa Monica, Coworking in San Francisco"
The Lean Startup Lawyer, Antone Johnson, talks about how coworking is working for him. See his original post here.
As my firm picks up momentum, we’re putting down deeper roots in both Northern and Southern California. Although virtual offices in executive suites offered convenience and flexibility during our launch, they’re less than ideal in the long run for many reasons. At the same time, as I’ve written before, BLLG itself is operating as a bootstrapped lean startup; minimizing overhead is essential in order to pass along savings to our startup clients in the form of sensible fees. (See my March 2 soapbox rant about insane big-firm billing rates.)
This week, Bottom Line Law Group moves into new office space at 530 Wilshire Blvd. in Santa Monica, sharing a suite with top-notch entertainment law firmDoyle & Miller. (Thanks to Matt Polesetsky of Demand Media for hooking us up.) The new location, at the heart of the Internet, VC and digital media industries in Los Angeles, is where we want to be, literally and figuratively.
Meanwhile, 381 miles north in San Francisco, we’ve given up the pleasantly nondescript environment of office suites to take up residence at pariSoma Innovation Loft, a strikingly redone Francophile coworking space at 1436 Howard Street that hosts many startup- and tech-oriented events, including my “Ask the Lean Startup Lawyer” office hours last month – a successful event we’ll be repeating on April 7.





