musi2k is back!28 Feb
March 9th, 2010
6:30pm – 9:00pm
169 11th Street
Having previously hosted Pandora’s Tim Westergren and SomaFM’s Rusty Hodge, musi2k now welcomes SoundCloud’s Henrik Lenberg and ArtistData’s Brenden Mulligan for a talk on how their websites have become foundations in the “new music economy” — an idea that first emerged in 2007, now being actualized and scaled thanks to services like SoundCloud and ArtistData.
Foundations of the New Music Economy
After the album sales apocalypse, in the post Napster era, music on the internet is more about the artists & their scene than the music business & its revenue streams– or lack thereof. For every physical record store that closes its doors, a thousand artists are making their music available online. For every established label bemoaning piracy and over-saturation, a hundred indie music blogs, DJs, and indie imprints have launched en masse. Where is this going?
There’s two ways to look at the situation: as a dire, depressing reminder of how scary the internet is for the entrenched — or as an expanding frontier for innovators. This dichotomy is nothing new, but the proponents of the revolution have slowly and surely been building (and successfully using) the platforms that will condemn dissenters to irrelevancy– the innovators are winning, if you know where to look and what questions to ask.
The talk will be moderated by Jason Wohlstadter, owner/director of the Proton radio station & music label.
Jason Wohlstadter
Jason Wohlstadter is the owner and director of ProtonRadio.com, an online radio station and music label dedicated to sustaining & promoting electronic dance music. He joined the team of hobbyists in high school (2002) and has since built Proton into successful platform with 135,000 members, 200 radio shows, and 80 music labels.
Brenden Mulligan
Brenden Mulligan is an entrepreneurwho lives in the mission district of San Francisco. He recently sold his first startup, ArtistData, to Sonicbids, a company that connects musicians and promoters. He is now there focusing on improving, refining, and expanding the product. Brenden also mentors companies for 500 Startups, as well as speak regularly at music and tech conferences about startups, social media, and marketing.
Henrik Lenberg
Henrik Lenberg makes sure companies and users can connect to SoundCloud via the public API. He’s originally from Sweden where he got to know the SoundCloud founders, Alex and Eric, at the technical university in Stockholm. After a short time at Propellerhead Software, he joined SoundCloud and moved to Berlin where he spent the last 1.5 years building the partner platform, connecting over 100 apps. After the very recent move to San Francisco, Henrik is looking for new talents to join the SoundCloud team in the US.
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