About the Workshop

In this intensive hands-on 2 day weekend workshop, Shiva, the blog doctor, will teach you how to create, maintain and market your small business or service online using wordpress for content management and blogging.

Keeping with the spirit of Facebook Founder Mark Zuckerberg’s advice on innovation “Move fast and Break things“, all participants will get their own TEST website / blog powered by wordpress for the duration of the workshop plus a full month afterwards.

So don’t forget to bring your laptops! We’ve got the coffee. The two-day workshop costs $300/person. If you are not happy after the first day, we will refund you!  RSVP at eventbrite.

About the Instructor

Shiva, the blog doctor, has been blogging and building websites for small businesses since 1999. Of late, Shiva has helped several small business, bloggers and independant professional setup, grow and market their small business, service or professional blog. Shiva is also a Serial Blogger and is the primary author of blogs here, here, here, here and here.

Detailed Workshop Agenda

Saturday, April 10

10:00 to 10:15 – Introduction, Workshop Overview
10:15 to 11:00 – Conception, Setup
11:00 to 12:00 – Customization – Theme, Plugins, Widgets, Webdesign
12:00 to 12:30 – Lunch
12:30 to 1:00 – Customization – Theme, Plugins, Widgets, Webdesign (continued)
1:00 to 2:00 – Content Generation – Blogging. Posts, Pages, Tags, Categories, Feeds. Finding content. Engaging audience. Building Community
2:00 to 2:15 – Suggestions and Questions for Next Day
2:15 to 5:00 – Move fast and Break Things on your test website / blog. Start working on your real website / blog

Sunday, April 11

10:00 to 10:30 – Quick recap of previous day’s learings, and answers to questions from Participants
10:30 to 12:00 – Marketing – Search Engines. SEO. Sitemaps. Webmaster Tools, Analytics
12:00 to 12:30 – Lunch
12:30 to 2:00 – Marketing (beyond Search Engines). Events, Newsletters, Facebook, Twitter
2:00 to 2:15 – Course Wrap-up / Conclusion
2:15 to 5:00 – Sit in Parisoma and build your live website / blog with Shiva, the blog doctor helping you when needed

About the Venue

The pariSoma Innovation Loft is a beautiful, open, and sun-filled coworking loft in the SoMa district of San Francisco. While fully equipped with high-speed WiFi, kitchen, a 135-inch digital projection screen, and a conference room, the pariSoma Innovation Loft does more than just a provide desks and WiFi. We are a community of communities, a place to meet, and a coworking space.